This type of urge to rebel and do the opposite of what we’re told could be an effort to regain a sense of control over a situation where we feel we have lost control. Chances are, you’ll want to press the red button to find out. Imagine flying a spaceship and your captain tells you to poke all the buttons except the big, red one. It’s when our brain wants to rebel in order to guarantee that we're free to do whatever we want to do with our own lives. ![]() The reactance theory describes the unpleasant feeling that emerges when people experience a threat to behaving freely. ![]() Brehm was fascinated by human resistance to social influence, and that interest led to the formulation of a theory.
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